Sample Persuasive Message Paper
COMM 470
Electronic commerce has become a part of our everyday lives. We have many retail choices available through the Internet, which can save time and effort. Electronic retailers realize this has become an increasingly competitive environment. These retailers must not only find new customers, but also retain the existing customers. With any retail company, business research is vital for their existence. Electronic retailers must understand customer behavior to better serve their customers and help understand the decision process a customer goes through prior to making a purchase.
E-tailing or e-retailing refers to the selling of retail goods electronically over the Internet. The term is a short form for "electronic retailing", and surfaced in the 1990s for being frequently used over the Internet. The term is an inevitable addition to other similar terms such as e-business, e-mail, and e-commerce. E-tailing usually refers to the business-to-consumer (B2C) transactions. E-tailing is gaining ground. In the year 2009, clothing and apparel segment clocked online revenues to the tune of $ 19.5 billion. Online retailing is classified into three main categories: 1. Click – The businesses that operate only through the online channel fall into this category. Prominent examples in this category include: Dell, Amazon.com and e-Bay. 2. Click and Brick – The businesses that use both the online as well as the offline channel fall into this category. Common example includes: Barnes and Noble's. 3. Brick and Mortar – This is the conventional mode of retailing. The businesses that do not use the latest retailing channels and still rely upon the conventional mode belong to this category. E-tailing offers the consumers huge amounts of information in the form of web sites with useful links to similar sites that allows consumers to compare products by looking at individual items. The convenience of...