PEST Analysis: McDonald’s company
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McDonald's company is global chain catering sector. If it wants to operate in an area, food service areas must be related to food safety regulatory inspection and the Monetary Authority’s approval. Because of the problems of food safety, the food quality of McDonald’s company faces enormous challenges.
With the increasing speed of global economy, some restaurant companies like McDonald’s company is rising rapidly. However, KFC is still the largest competitor of it. Because of the external economic factors, McDonald’s company is developing their own markets. Now McDonald’s brand has more than 31967 fast-food restaurants, located in 121 countries and regions, nearly 54 million daily customer services. In addition, McDonald’s in control of some other restaurants brands at the moment, such as Aroma Café, Boston Market, Chipotle Mexican tortillas large fast-food restaurants, Donatos Pizza and Pret a Manger.
At the same time, social environment also effects the operation and development of McDonald’s company. In the USA, there is some person like George criticizes deeply about the “McDonald’s” of issues; it is also called “Modem Bureaucracy”. So McDonald’s has been with like-minded scholars vigorously criticized, to its decline in sales caused. Also, because different regions have very different needs of people, their food taste, texture and also have different requirements. It is also to McDonald’s brought a certain degree of challenge.
Since the development of technology, the quality of food’s raw material and the production technology could have a high requirement.
汪晓程
2011/10/11