BA 591- BUSINESS COMMUNICATION Business plan {draw:frame} TEAM # 3 AMIT KUMAR-P001182332 AKANKSHA JAISWAL-P001182321 ARVIND KUMAR-P001182331 CHIRAG CHHEDA-P001183421 JAI CHANDRA-P001185745 KAVITA BHAKUNI-P001182300 RAVI KRISHANAN-P001182369 VINAY GOURGONDA-P00118231 EXECUTIVE SUMMARY Table of content MARKET ANALYSIS COMPANY DESCRIPTION ORGANIZATION AND MANAGEMENT MARKETING & SALES STRATEGY SERVICE LINE FUNDING REQUEST FINANCIALS REDEFINING HOSPITALITY MARKET ANALYSIS: During our market survey we found out the following trend in the market which encouraged us to start this business. Increase in the no. of nuclear families for which pets are a matter of prestige & are ready to spend any amount. Hectic lifestyles which leaves professionals with little or no time for their pet grooming. Increased traveling of professionals & families, leaving them with little options to look after pets. Increasing awareness on pet care and grooming. Unorganized market - Limited players. Our team went for the market survey in parks and apartments. We survey 55 dog owners. We told them about all the services we are offering. We asked them the following questions Do you like to have these services for your dog? If yes, then would you like to have it daily or weekly? We asked these questions regarding all the services we offered. The patterns that we found of this market survey are the following: DAY WORKING PEOPLE: People who work every day likes day care service more than any other service. According to them they are not at home in the morning so they wanted someone to take care of their dogs. They also liked grooming service because due to lack of time they do not get time to clean their dogs. NON WORKING: Non working people liked grooming service more than the other service. Non working people buy dogs generally either they love dogs or wanted to spend their leisure...