Pleasant Place
DAYCARE
Pleasant Place TOC
1.1 Marketing 4
1.1.1 Company Description 4
1.2 Marketing Overview 4
1.3 The need for Childcare 5
1.3.1 Childcare Analysis 5
1.3.2 Parental Childcare Decisions 5
1.3.3 Importance of Childcare 6
1.3.4 Pleasant Place Focus 7
1.4 Target Customers 7
1.4.1 Arlington, TX 8
1.4.2 Grand Prairie, TX 8
1.4.3 Mansfield TX 9
1.4.4 Geographic Area 9
1.4.5 Demographic Area 10
1.5 Market Projection 11
1.6 Market Growth 11
1.6.1 Pleasant Place Ability 12
1.6.2 Opportunities 13
1.6.3 Threats 13
1.7 Competition 14
1.7.1 Competitive Analysis 14
1.8 Keys to Success: 15
1.9 Advertising and Marketing Objectives 15
1.10 Marketing Organization 17
1.11 Marketing Strategy 17
1.11.1 Sales Forecast 18
2 Appendix 19
2.1 APPENDIX I 19
2.2 APPENDIX II 20
2.3 APPENDIX III 21
APPENDIX IV 22
2.3.1 APPENDIX V 23
2.3.2 APPENDIX VI 24
14 25
3 Cited Worksheet 26
4 References: 28
1.1
1.2 Marketing
1.2.1 Company Description
Pleasant Place Daycare Center provides excellent care for children from newborns to schoolers. Pleasant Place Daycare Center sets itself apart from regular daycares by giving parents piece of mind by delivering four “S” strategies.
Safety - Your child’s safety will be engineered into our site; from the play ground to the play cribs, ergonomics and safe building design will be engineered.
Security - The security of your child is also considered; therefore, we plan to install secure web-based video access to each class room and a real time GPS Locator for Kids to monitor your child’s whereabouts while offsite.
Structure – Your child is given daily responsibilities and is expected to model our core values of leadership to excel when working with others.
Skilled Learning – We are implementing learning programs (for starters, the A Beka program) to develop a...