After the analysis of Ogawa, we found out that the major problem of Ogawa which exists is not due to the pricing. Pricing do not occur any problems to Ogawa recently. Ogawa have developed higher price range which is skimming price for those high-end users and also lower price range for the middle-income youngsters who wish to have massage chairs in home. Compared to the main competitor of Ogawa which is Osim, Osim also have set the different price range in order to suite the consumer’s needs and wants and due to their affordability. By the way, Ogawa also using the same pricing strategy which higher range is for those high-end users that they always wish to use the better quality products such as Ogawa SMARTACE which is the first head-to-toe luxury massage chair and it discover complete massage experience unlike any others. Besides, Ogawa has also setting lower price range to let those having health conscious youngsters which would like to have massage chair at their home or office such as Ogawa SMART MATE etc. As the result of this, pricing is not the major problem for Ogawa and might put more efforts on product or promotion strategy as well.
However, Ogawa do not post any price list of the products in their official website; this brings inconvenience to their customers when they want to search for more information at home without steps into the outlets of Ogawa. From this point of view, we recommend that Ogawa should upload the price list attached together with their products’ images, features, benefits etc. This may let the customers do the direct comparison towards Osim’s price, products features, quality and so on. After the comparison among Ogawa and Osim, customers can build preference towards Ogawa’s product due to the products of Ogawa is cheaper and have better quality.