Problem Definition: Best Snacks II
University of Phoenix
May 25, 2009
Problem Statement: Best Snacks Inc.
For an organization to become innovative it has to understand that it will not happen in a blink of an eye. The organization, must cultivate, develop, and encourage at every level of the organization. Best Snacks has an opportunity to shift its culture towards this necessary skill in order to continue to compete in the market place. Innovation “is a necessary ingredient for sustained success” and “an integral part of the business,” and in the end, it is “the only reliable security for any company” (Davila, Epstein, & Shelton, 2006).
Five years ago, Best Snacks, Inc. began to concentrate its effort to be a more creative and innovative corporate culture. Several initiatives were created by VP of Organizational Development, Sabrina McKay. These initiatives were created to foster employees’ creative thinking skills. The push for innovation led to the introduction of new products and services with potential to significantly grow the Best Snacks market share.
The director of the Grocery Division Martin Hernandez would like to see the new health food product line fall into line with traditional product standards or be eliminated. The new guard, Project Lead of the relatively small health food line, Robert Van Dam, feels that the innovative and creative health food line requires alternative standards that match the product line. These changes, asked for by Van Dam include relinquishment of branding and packaging standards that meet the health food market and alternative sales avenue development that answers the need for a great deal more direct sales to smaller markets, like health food stores not traditionally serviced by the large wholesale distributors for grocery stores that have been the traditional sales avenue for the rest of the grocery line. The problem that they are facing is that most of the large distributors have no interest...