PSY 322 Entire Course
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PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis
PSY 322 Week 1 DQ 1
PSY 322 Week 1 DQ 2
PSY 322 Week 2 Individual Assignment Marketing Communication Memo
PSY 322 Week 2 Team Assignment Consumer Traits and Behaviors Paper and Presentation References
PSY 322 Week 2 DQ 1
PSY 322 Week 2 DQ 2
PSY 322 Week 3 Individual Assignment Marketing Research and Promotional Message
PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper and Presentation Conceptual Map
PSY 322 Week 3 DQ 1
PSY 322 Week 3 DQ 2
PSY 322 Week 4 Individual Assignment Geodemographic clustering
PSY 322 Week 4 DQ 1
PSY 322 Week 4 DQ 2
PSY 322 Week 5 Individual Assignment Case Study Analysis
PSY 322 Week 5 Team Assignment Consumer Traits and Behaviors Paper and Presentation
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PSY 322 Week 1 DQ 1
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Week One DQ 1
Write the differences between thinking ads and feeling ads in your own words — 100 to 150 words required. No quotes from the text — paraphrase and put it in your own words.
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PSY 322 Week 1 DQ 2
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Explain what researchers have found about the relationship between feelings towards ads and feelings towards brand names. Again, use this section of your textbook but explain it in your own words. No direct quotes. — 100 to 150 words.
What question were the researchers asking in each of the two articles?
What research procedure did they use to answer that question? It might be an experiment, a survey, content analysis or a review of other research.
What was their main finding? Be specific
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PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis (2...