Quiz 3
• The five product levels constitute a ________. At each level more customer value is added.
o
customer-value hierarchy
o
demand chain
o
value grid
o
business model
• Correct
• 2
When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair.
o
adaptability
o
customer training
o
ease of use
o
technology intensity
Correct
• 3
Which of the following will most help service providers overcome the limitation of intangibility of services when positioning itself?
o
Working with larger groups
o
Sharing services
o
Using brand symbols
o
Cultivating non-peak demand
Correct
• 4
A dance school in the Bronx teaches professional hip-hop and salsa. It is experiencing an increase in student admissions, which is leading to substantial improvement in profits. The school is going through the ________ phase of its life cycle.
o
growth
o
decline
o
maturity
o
introduction
Correct
• 5
Product launches include many tasks and often take longer than expected. To coordinate effectively, a planning technique such as ______ can be used.
o
critical path scheduling
o
master scheduling
o
key path scheduling
o
task scheduling planner
Correct
• 6
Which of the following is the best example of a new-to-the-world product?
o
Pestorica, a publishing company, decides to launch a new sports magazine
o
Walmart, the retail giant, opens new stores in an underdeveloped African country
o
Tata Motors, an Indian automobile company, acquires Jaguar to extend its business
o
Kids-Med, a company that produces childcare products, launches a non-contact thermometer
Correct
• 7
Happy Home Products produces detergents, toothpaste, bar soap, disposable diapers, and...