BTEC LEVEL 3 Diploma In Business
Unit 12 p3
Search engine optimization is a practise of strategies, techniques and tactics used to increase the amount of customers to an organisation website by obtaining a high-ranking placement in the search results page of a search engine including Google, Bing, Yahoo and other search engines.
Tesco website shows the product and service the organisations offers to customers that are doing online shopping. On the website of Tesco, it displays the special offers and discounts that Tesco does and on the website it shows the help page for shows that are having difficulties shopping or finding a product.
Tesco websites has a page where a customers could get feedbacks about the products and service the organisation offer. This process is helpful to Tesco because it would help them improve the products and services in their organisation.
The customers in Tesco and shop in Tesco 24/7. This helpful to the customers that are always busy at work. They could just go on Tesco website and order for any items and get it delivered to them
The benefit of internet marketing to customers
The internet keeps customers updated through websites, emails, online adverts and social networking sites. This can make customers to be aware of any sales, discounts and specials offer the company is given out.
Pricing online is very clear and transparent for the customer; customers can access pricing information from a range of sellers with a few internet clicks.
Websites offer clear and consistent product information to all internet customers.
There is no time restriction on when a customer can shop online; the internet is available all day every day.
Many websites allow consumers to track their purchase from when it is ordered through to when they are...