Executive Summary
The Omni-Theatre is an observatory theatre located at the Singapore’s Science Centre. It is famous for screening films of refined quality as well as its facilitation of star-gazing activities.
This report provides a summary of survey results pertaining to the visitors’ response on the service of the Omni-Theatre, so as to draw the attention of its top management to the demands and expectations of its visitors. A quota of 400 visitors were surveyed, all of whom come from different backgrounds.
Majority of the respondents are aged between 17 and 24. The average frequency of visits made to the cinema last year is 5.42. Out of 189 of the respondents, 168 harbor good impression of the Omni-Theatre. Most of the visitors are indifferent towards the increased pricing of the adult entrant fee despite being a local or permanent resident while a few got affected. Only 15% of the respondents are members of the Omni-Theatre. The most desired movie categories are “Ocean” movie. Van Gogh and Night at the Museum are the films that Omni-Theatre wants to promote.
Limitations throughout the entire process of preparing the data include communicational discrepancies between researches and respondents, lack of information in the respondents as well as erroneous or missing data.
Introduction
Purpose
The purpose of this report is to provide the top management of Omni-Theatre which is located in Singapore with information regarding visitors’ feedback. This piece of information is able to help the management better understand the needs and demands of the visitors. Besides, based on information provided by the report, new measurements can be implemented and improvements can be made so as to increase the standard of the Omni-Theatre, attracting more visitors from local and abroad.
Background The Omni-Theatre is an observatory and IMAX film theatre located in Science Centre, Singapore. It is well-known for screening high-quality...