Key Area: Strategy Key Issue: Outsourcing One area of relevance within strategy is the outsourcing of Norwich Union’s call centres. The dvd highlights Outsourcing as a potentially diverse area of research. Firstly, the shortage of graduate opportunities means call centres can hire highly educated individuals such as Akatesh, who has a postgraduate degree. Whereas, there was no mention of the educational qualifications of the British based employees. Secondly, the relocation costs of both labour and buildings are lower in India. Thirdly, the cross cultural perceptions provide another interesting research area. The level of surprise of both transferees is testament to this. Akatesh was surprised by the lack of formality within the UK offices. In addition, the UK manager was surprised by the proficiency of English spoken throughout the Bangalore office. This demonstrates the misconceptions of cultural differences. Both offices utilize a reward scheme, although rewards differ along cultural lines, for example the Indian incentive of a washing machine would not meet British expectations. However, similarities exist revealed through common software and equipment. This is demonstrated by Akatesh’s smooth integration into UK sales. The numerous aspects of outsourcing provides a plethora of suitable areas for research. Research Question: The highly educated nature of the Indian workforce has led to curiosity over the potential work satisfaction. Leading to the development of the following research question: ‘_Does the Indian based workforce of Norwich Union feel that they are over qualified for their jobs?_’ The most appropriate method would be a quantitative approach. This would provide for a bigger data sample which can be easily administered, and offers for a wide spectrum of statistical analysis. Subsequently, we would use a quantifiable questionnaire with a mixture of closed questions and scales. This could lead to further research regarding the impact on...