Scholl becomes the prospectors as a strategy when responding to uncertainty in the environment. The company focuses on developing new products or services and in seeking out new markets rather than waiting for things to happen. Therefore, the company creates its own opportunities by innovation of new products and services to drive growth in the brand. It combines consumer insight, science and creativity to deliver the next generation of products and services without wasting time waiting for opportunities to come or threats to appear.
Scholl is known as the prospectors because it is the first company which takes the initiative to innovate, develop and produce foot care products. A wide range of foot care products has been developed and produced throughout the years and the company is still innovating and developing new foot care products with the latest technology constantly. The company’s foot care products vary from gel, cream, spray to powder and many more to meet different needs and preferences of consumers as the company targets variety of markets.
Besides being the first in foot care line, Scholl also excels in its footwear line. Scholl has created a few technologies in its range of footwear products. For example, the Bioprint technology. Bioprint is the very latest in biomechanical design to deliver total walking comfort. It is also known as a revolution in comfort. This technology is bio-mechanically proven to offer better comfort, improved posture and easier walking. Therefore, as a prospector, Scholl not only produces new products with latest technology but also brings a lot of benefits to consumers.
Furthermore, Scholl is also constantly introducing new range of footwear products with new designs and styles together with its well-known technologies to seek out for new markets. For example, the latest Autumn and Winter Collection 2008 of Scholl’s footwear. In addition to that, Scholl is expanding into high street shoe stores and fashion outlets...