Old Spice Rhetorical Analysis
Confidence, attractiveness, sex appeal, constant eye contact; these elements depict want and need to provoke consumers to buy Old Spice body wash. Old spice has seemed to open up a strong television advertising campaign during the 2010 Super Bowl that has gained much publicity and success. With constantly changing outfits on actor and spokesperson, Isaiah Mustafa, and continually shifting backgrounds and environments, this thirty-three second long commercial most definitely keeps watchers attentive and alert causing them to want to purchase Old Spice body wash.
“Hello ladies. Look at your man, now back to me. Now back at your man, now back to me.” (0:00-0:06) This is the opening line from the “Man Your Man Could Smell Like” (Title) Old Spice body wash Super Bowl commercial that aired on February 08, 2010. This line makes it known that the commercial is targeting female viewers, despite the product supposedly being a manly scented body wash. It is believed that the target audience is female viewers because they usually make the purchasing decision on hygiene products over males. It also grabs the male audience by directing it towards females. This commercial makes males sense that females are listening to it and therefore want their men to smell like Mustafa.
This entire commercial basically says that if someone wants to smell more masculine, then they need to buy and use Old Spice body wash. The commercial most definitely capitalizes on sex appeal by having Mustafa starting out dressed in nothing but a towel standing in front of a running shower. He is muscular and confident looking throughout the commercial, making eye contact and having a dominant looking posture (shoulders back and chest out).
The scene then changes and shows him on a boat in the middle of an ocean dressed in casual dress and a button up draped over his shoulders and sleeves tied around his neck. He is showing that using Old Spice body wash produces...