River Nile (Marketing Plan)

River Nile (Marketing Plan)

  • Submitted By: hasbeen1972
  • Date Submitted: 12/10/2011 12:22 PM
  • Category: Business
  • Words: 2746
  • Page: 11
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University of the District of Columbia

School of Business and Public Administration

Nile River (Sudanese Fashion & Accessory &food)
Marketing plan

Prepared by
Hytham.Z.Elhag

Research Advisor:
Professor Nikolai Ostapenko

November 28, 2011

Contents

Page
I. Executive Summary………………………………………………………… ……………3
II. Situation Analysis………………………………………………………………………… 3
A. Industry Analysis………………………………………………………………..4
B. Competitors Analysis………………………………………………………….7
C. Customer Behavior Analysis……………………………………………….7
III. Marketing Objectives……………………………………………………………………. 8
IV. Marketing Strategy ……………………………………………………………………….8
V. Internal Business ………..………………………………………………………………… 10
VI. Financial Data………………………………………………………………………………. 12
VII. Monitoring performance ……………………………………………………………….13
VIII. Conclusion ………………………………………………………………………………….. 14
Appendix …………………………………………………………………………………….. 15
References…………………………………………….…………………………………….. 16

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EXECUTIVE SUMMARY

Nile river stores have been at the front position of selling Sudanese made products in the Washington D.C. metropolitan area and ocean city Maryland It opened its first store in 2007 selling food, cultural costumes, accessories and handmade in Washington DC Massachusetts Avenue Northwest. 2009 opened its first fashion and accessory's line and becomes well-known in selling Sudanese traditional costume and modern dresses. The store has experienced greater than predictable demands for its products, and study has shown that the target market of Sudanese costume and fashion minded consumers would like to buy more Sudanese fashion and accessories...

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