1. Romance and Prostitution
2. Industrial Revolution (working in factories)
a. Labor treadmill – became part of their life
3. Men’s bad actions
a. Poor treatment of wives and children
b. Crimes
c. No connections with their spirits
d. Negative personal values
e. ToP- 148
4. Use in Battle – ToP 152
5. Barters and Slaves
• Alcohol had an incomparably larger place in the lives of the proletariat than it did among the bourgeoisie (ToP 149)
• Wine – preferred beverage of the European aristocracy
• Commoners mostly drank locally brewed ale or beer
• Safe, germ-free alternative to polluted water
o “Single greatest menace to human health since the advent of civilization (FOB 10)
• The mass production of spirits and fortification of wines exacerbated drunkenness and alcoholism in European and non-European societies (FOB 13)
• Everywhere the cultural norms and social circumstances of those who were exposed to liquor, as well as those who did the exposing, influenced the prevalence of problem drinking (FOB 14)
• Technological change continuously raises the human stake (FOB 14)
o When familiar drugs are processed in unfamiliar ways, increasing their potency to unprecedented levels, heightened abuse inevitably, if not always evenly follows (FOB 14)
Romance
Prostitution FOB 145
• Liquor was intertwined with prostitution
• Men didn’t just stroll into her brothel
• First went to the saloon and worked up their nerves with alcohol
• Women would try to reduce their intake
Medicine
• Spirits conferred protection against food-borne disease like hepatitis
• People would drink brandy to get better: wine glass full of brandy every quarter-hour until cured (FOB 73)
• Gin was very inexpensive – gin binges
• Rendered men unable to work while destroying their sense of fear and shame (FOB 75)
• Direct...