Rules for Communication

Rules for Communication


1. Fitness for Purpose

• Will it achieve its objective?
• What, why, when, where, how?
• Select the most effective way of achieving the objective.

2. ABC: Accuracy, Brevity, Clarity.

Or to put it another way:

3. KISS: Keep It Short And Simple.

• The Ten Commandments: 120 words
• The Sermon on the Mount: 300 words
• USA Declaration of Independence: 485 words

4. The Three “T’s”:

Tell them what you are going to tell them.
Tell them
Tell them what you have told them


Communication is a fact in the world of men, animal and plants. It is an ever-continuing process. It is essential to human, animal and vegetable existence as life itself. The need for communication is as basic as hunger for food, perhaps even more so. The word Communication has been derived from the Latin word “communics” which means common. Communication is defined as “the process of passing information and understanding from one person to another”.

Every aspect of human is related in some form or manner to the process of sending and receiving information. We know we “belong” when something has been communicated to us, that we have been accepted as a member of a group or organization. Whatever our needs be therefore, our reaction to their motivational force is completely dependent upon the transmission and recognition of some kind of information. In the employment situation, employees’ performance is directly co-related with efficiency of the communication process.

Organizational Communication can be defined as “the process of the flow (transmission and reception) of goal-oriented messages between sources, in a pattern and through a...

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