The chosen scenario is number 6 from the list given. In this scenario my company has recently decided to expand into online sales. We want to continue to sell our products in retail stores but now also want to make a name on the internet. I am to explore the marketing opportunities online that are available for retail sales. I am then to provide a report detailing the advantages and disadvantages of marketing online, the potential impact of online sales to the company, and the requirements for a successful online marketing campaign.
B. Source Document
Advantages and disadvantages of marketing online:
Lotich, Bob (2011) California’s New Anti-Affiliate “Amazon Tax” Law. Retrieved from:
Scifo, George (2010) 10 Advantages of Online Advertising. Retrieved from: www.georgescifo.com/2010/05/10-advantages-of-online-advertising
Potential impact of online sales:
Wallop, Harry (2011) Online clothing sales double. Retrieved from:
Galant, Joseph (2011) Ebay Forecasts 2011 Revenue That May Exceed Estimates. Retrieved from: http://www.bloomberg.com/news/2011-01-19/ebay-says-2011-sales-may-beat- estimates-on-paypal-service-shares-advance.html
Pepitone, Julianne (2011) Amazon sales jump 51% Stock surges. Retrieved from: http://money.cnn.com/2011/07/26/technology/amazon_earnings/index.htm
Requirements for a successful online campaign:
Babinsky, Biana (2009) Make Marketing Easier – Define Your Target Market. Retrieved from:
Benson, Brian (2012) Learn More About Internet Marketing. Retrieved from: http://www.morpheyous.com/371/learn-more-about-internet-marketing
Gill, Rebecca (2011) Successful Internet Marketing Begin With Goals. Retrieved from:...