SAMSUNG
BUSN 5000 Business
Executive Summary
Samsung, one of the most important organizations in electronics around the world, has been well-recognized by consumers as one of the most innovative and quality brands. Samsung is at the front of the digital market. Samsung is entirely devoted to strive for excellence and this effort is stated on its policy which is “We will devote out human resources and technologies to create superior products and services thereby contributing to a better global society”. For instance, Samsung assures its customers they will work thoroughly and pay attention to every detail in order to provide the best possible solution to their technological necessities.
Regarding Samsung’s hard work, the company has become one of the world’s leading memory producers. Samsung never stops seeking excellence. Therefore, the company involves every time it is possible by supporting and expanding its research and development center. Being at the top of the industry, Samsung claims to introduce many products with low price and high technology which is a good approach to fulfill world’s technological requirements. Although the company has been doing an outstanding job, Samsung has to be aware of some problems that can be counterproductive to achieving its goals.
Samsung’s competitors have lately been increasing which has generated oversupply and decrease in sales. This fact can affect Samsung’s market shares because competitors offer lower prices products with somewhat technology Samsung offers. Even though it seems to be a difficult problem to solve, Samsung has come up with a solution. The first step is to differentiate its products from the others. For example, Samsung has introduced new features to its latest Smartphone known as S4 which cannot be found anywhere else. Secondly, the company believes they need to go global. Therefore, Samsung has set an aggressive advertisement campaign in order to be a worldwide...