Name: YuZhe Cai (Calvin)
Date: 11/12/2015
Course: BSAD010
Samsung Company and fitness tracking industry
Today, I will analyze Samsung Company that has become a very famous electrical product company in the world. This analysis will component with a summary paper with some data and report and a SWOT table from four respects like strengths, weaknesses, opportunities and
Initially, the most important strength of Samsung is focused on environment friendly. Samsung manufactures eco-conscious products that are not only energy-efficient, but also help to reduce your carbon footprint on the environment. For example, our LED technology helps us significantly reduce energy use while materials generate less waste (Building a Smarter Future). For example, Samsung cooperated with fitness Sport Corporation in 2014; Samsung launched the series of Galaxy gear. This product is very good sample to indicate that Samsung pay more attention on environment. The one exception is the cheap plastic frame that surrounds the screen. It has a metallic look, and if you don't look closely, you might think it's actually made of stainless steel. The screen itself is made of sturdy Gorilla Glass (Shknlin, 2014). Samsung forgave to use a plenty of metals in order to protect environment. The way of Samsung chose is very great because one side make the gear achieved the degree of beauty and also obey the concept of environment friendly.
However, Samsung also exists a very big weakness, it lacks self-system like Android, OS and window. According to the analyst of Samsung demand and supply in 2008, Samsung ‘s performances become weaker-than-expected. Actually, the financial crisis is just one of main factors to influence the demand and performance of Samsung. After 2008, more and more strong competitors appeared. Chinese electrical product HUAWEI and XIAOMI entered market depended on low cost. For instance, we compared Samsung’s Galaxy Gear with XIAOMI’s band. These two products are...