1, The business strategy of SAS is comprehensive and is characterized by long-range planning. To begin with, SAS attaches great importance to customers experience of the product and explore market demand based on that. For example, SAS has six regional user’s groups in the US and each year the company would send its customers respectively a “ballot” asking feedback from them. Based on customers’ feedback, SAS is able to develop insights into the market demand and these insights would guide their future product development process. This customer-driven development process is considered by several people as a key factor of SAS Institute’s success. Secondly, another business strategy of SAS is that it pays much attention to new product idea and product innovation, thus providing an chance for SAS workers to focus on new ideas and in new domains. Innovation and new ideas are always the source and soul of SAS Institute’s development. What’s more, SAS Institute is also characterized by its unique business model in the software industry by offering an annual licensing arrangement after a third-day free trial period that provides for free upgrades and customer support. The initial first-year outlay is lower than if the system were sold outright,but over time, revenues from a given customer will be higher as long as the customer renews the licensing agreement. And that practice has SAS Institute to cultivate many loyal customers and its customer renewal rate is over 98%. The last but not least business strategy of SAS is that it covers more comprehensive software products in the field than any of its competitors and it invest a large part of its revenue on product research and development.
2, The first HR practice that contributes to the organization’s success is its recruitment and selection part. Reputed among the best companies to work for, SAS Institute receives a lot of applications very year. As a strong-culture organization, SAS attaches great...