Ex-DEL/BOM on Airbus 380-two free passes to attractions
Table of Contents
1. Introduction
SCHEME:
Now fly Singapore Airlines Ex-DEL/BOM on Airbus 380 and enjoy two free passes to attractions in Singapore along with
2 days of unlimited rides on the SIA Hop-on Bus (total package worth over S$100). Each pass gives you a choice of access to
any one of the items from the list below:
1. Gardens by the Bay, including OCBC Skyway
2. Singapore Flyer (including during peak hours)
3. Singapore Zoo
4. River Safari
5. Cable Car Ride (2 Ways)
6. Jurong Bird Park
7. Singapore River Cruise
8. Singapore Duck Tour
9. Sentosa Island Admission and Sentosa Express, including 2 Attractions chosen from:
Images of Singapore / Merlion tower / Fort Siloso / Wings of Time / Butterfly Park and Insect
Kingdom / Tiger Sky Tower / Gogreen Segway Fun Ride / Gogreen Bi-Pedal Bicycle / 1 Luge
and 1 Skyride)
10. Bayview Tandoor @ Singapore Flyer
Booking & Travel validity - 01Jul'14 to 30Sep'14.
2. Promotional Strategies
Approach
Main Business – MICE groups, Leisure Movement.
Main motive is to promote this scheme in the market (Travel Agencies,OTA’S, Corporates) through various strategies , to attract business.
Get best possible sales for the period July14-Sep14.
3. Strategies
Engaging Social Media aggressively (Wall post / Ads / Google & other search engines) .It has the added benefit of the message going viral, faster than word of mouth. (July / Sep14 ).
Social Networking- Maintain a presence on Facebook, Twitter, or other internet social networks. Only join the ones that can be maintained periodically by a trained proffesional.
Ads on various search engines.
Engage OTA’s (like MMT / Goibibo / Yatra.com/Expedia/D’Pauls ) to display the banner regarding the scheme that is being offered on their home page for greater visibility.(July / Sep 14).
General...