Shopping Online vs. Shopping in Stores

Shopping Online vs. Shopping in Stores

Shopping Online and Traditional Shopping It’s four o’clock on a cool, windy Saturday evening in beautiful Houston, TX. Sherry is running frantically, from the Gap, to Express, then to Dillards, searching every rack in sight. Her brother’s wedding is in two hours and she has to find the dress she saw online a few weeks ago. Absolutely nothing else will suffice. The dress is made by BCBG, it was a gorgeous cotton candy pink, with a thin white ribbon tied an inchabove the waist. The dress is also the perfect length for the occasion. It falls three inches below the knees and is exactly what she had been dreaming of wearing. She fellsherself begin to panic and lose hope. She has searched every downtown store, specialty boutique, or mall and left each one empty handed. She realizes she should have just placed in on order the day she saw it online. For years, many have only had the option of traditional shopping. Within the last few years, online shopping has brought more opportunities by allowing the customer to compare prices, shop from home and locate the exact item one desires. However, many still prefer to browse the shelves of their nearest Target or specialty boutique, depending on their personal budget! Online shopping is used primarilyfor comparing prices. With the click of a mouse, a customer can search several different vendors to determine which store offers the best price for an item. Comparing prices of an item online saves the customer money as well as the frustration that comes along with busy shopping centers. Consumers on a budget would rather shop online to find the best item and save time. In today’s busy society, time saving techniques are most commonly used. Pomerantz 2 Particularly, when a consumer is shopping for running shoes they look for the highest discount. A customer is shopping for a new pair of running shoes and has narrowed their decision down to three stores to purchase from, Foot Locker, HibbettSports, and Sports Authority. The...

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