Running head: Social Media and Business
Social media sites are being used more and more by businesses to promote their products and services as well as form of employee communication. Knowing how to use social media in a professional manner both in the business world and in one’s personal life is a challenge many employees face today. Companies also need to set policies and guidelines on how they expect their employees to conduct themselves in the world of social media.
Social Media and Business: Keeping it Professional
Social media and social networking sites are a part of most people’s lives and the use of sites such as Facebook, Twitter, and YouTube are being utilized by companies all over the globe as well. 79 percent of Fortune 500 companies use sites such as Facebook, Twitter, and YouTube to communicate to customers and shareholders (Jatana, Sandoval, & Glyer, 2012). There were 618 million daily active users on average in December 2012 of Facebook alone (Facebook, 2013). Since the rapid expansion of this type a media, there is no history or precedent on how to appropriately use these tools both at work and in one’s private life. There have been many stories on the news where a person’s posting on a social media site has ended up costing them their job. Knowing what is appropriate and what is not can help a new generation of workers navigate this new online territory.
Before one can understand how to use social media in an appropriate manner, the history of these sites should be explored. While it may seem that social media is a relatively new concept it has been around in the online world since the 1990’s. The most easily recognizable one from that era would me Napster, an online peer-to-peer file sharing site. The site let people share and download music files for free, but was shut down because of copyright law violations. However this gave way to many of the current social media sites. In 2003 both MySpace and LinkedIn were...