Every year, the global economy has increasingly evident tendency to revise the basic tenets of doing business, to change in its major landmarks, priorities and values. The "wild capitalism" in which each participant is trying to fast, without taking into account the interests of other actors (and sometimes - with intentional disregard or violation of these interests) to accumulate large amounts of capital, rooted in the past. Its place is taken by a modern type of business that focuses on society's needs and interests - a socially responsible business (Cooperrider, 2008). Such process has modern re-orientation purposes and interests of the business, and it is not accidental. It is caused by the objective reasons connected with the evolution of business values.
Organization is a complex part of the external environment on which depends the very existence of the organization itself. Components of this environment include customers, suppliers, local communities, the media, etc. This social environment can strongly influence the achievement of their goals now, so organizations have to balance the purely economic objectives with the economic and social interests of the constituents of the medium. Consequently, social responsibility is organizing actions undertaken for the benefit of society voluntarily, and not required by law. Organizations should devote part of their resources and efforts on social channels. They have to sacrifice for the benefit and improvement of society. Moreover, companies have a responsibility to act in the areas of environmental protection, health and safety, consumer protection. Acting responsible the organization will be trusted by the society and will be able to receive more profit and opportunities to develop its performance.
Thus, corporate social responsibility of the company, as a term, can be defined as a voluntary initiative of the owner...