Sony Erricson Marketing Campaign

Sony Erricson Marketing Campaign

  • Submitted By: kinezu88
  • Date Submitted: 03/06/2009 3:32 PM
  • Category: Business
  • Words: 3553
  • Page: 15
  • Views: 903

|Type |Joint venture |
|Founded |11. September 2001 |
|Headquarters |Head Office: |
| |[pic]London, United Kingdom |
| |Incorporated: |
| |[pic]Sweden |
|Key people |Hideki Komiyama (President) Anders Runevad (EVP) |
|Industry |Telecommunications |
|Products |Mobile phones |
| |Mobile music devices |
| |Wireless systems |
| |Wireless voice devices |
| |Hi-Tech accessories |
| |Wireless data devices |
|Revenue |€10,959 million (2006) |
|Net income |€997 million (2006) |
|Employees |~8,000 |
|Parent |Sony Corporation (50%) |
| |Ericsson AB (50%) |
| | |

Sony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. The stated reason for this venture is to combine Sony's consumer electronics...

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