The southwest airline was started in the year 1918. Initially the service was just seen as a support or supplement to the railway transportation. Then with the changes in the trend several other airlines came into existence and opened the way towards the world transportation. After the completion of the World War II several governments came into forces for establishing the rules and regulations for the airline industry. This helps the industry and also opened several opportunities for the companies. With the increase in the competition price war between the organizations led started and affected the market profitability (Ulla K. Bunz, 1998).
Factors attributed to the success of Southwest Airlines
There are several factors that have attributes to the success of the southwest airlines this mainly include the following factors:
Scheduling of services:
The Company has the policy to limit the airplanes on ground for not more than 10 minutes; this is the key reason that the company has reduced its idle time and has decreased the cost and increased its revenue. The company has developed world class processes which mainly includes the services related to effective maintenance and also the effective baggage handling (Gittell, 2005).
Services and Strategy:
The company adopted the strategy to select the secondary airports where the company airplanes finds less congestion and this has led the company to maintain its 10 minutes turnaround time.
Similar Boeing Airplanes:
The company adopted the strategy of buying the similar planes which led to easy maintenance and requirement of fewer members as maintenance staff. This helped the company in reducing the cost effectively (Alan Renga, 2010).
Spider Web System:
The success of the company is also due to the adoption of the spider web system instead of the Hub and Spoke system, which helped the company with maximum flexibility with higher satisfaction and lower bottlenecks.