Sports Bar Franchise Initial Business Plan
Company Description— Sports Bar Franchise would be a place where sports fans can watch their favorite sporting games on lot of big screen TVs, a place to play a game of Madden or another video game, a place to play pool or darts or online games. The company selects its store locations based on key demographic indicators, including traffic counts, average income, and number of households, hotels, and offices within the state of California.
Goal of the Business—the goal of Sports Bar Franchise is to be a step ahead of the competition. We want our sports fans customers to have more fun during their out of work time that in any other sports bar. We provide more televisions with more sporting events than anywhere else. We provide state-of-the-art table-top audio control at each table so the customer can listen to the selected program of his or her choice without interference from background noise. We combine menu selection, atmosphere, ambiance, and service to create a sense of "place" in order to reach our goal of over-all value in a dining/entertainment experience.
Services provided—The Sports Bar Franchise is a business that serves drinks, especially alcoholic beverages such as beer, liquor, and mixed drinks for consumption on the premises only. The bar will be equipped with state-of-the-art audio and video systems to enable the customer to enjoy the game of their choice. Popular bar food such as Half Pound Cheeseburger, Buffalo wings in spicy buffalo Sauce, Spinach Artichoke Dip, Stuffed Potato Skins, Fried Calamari, and Cheese Fries with Pepper Jack and Cheddar Cheese will be in the menu. The company stores will be distinguished by the promotional activities of sports celebrities and by media coverage of appearances and special events. The Company provides attentive and friendly service with a high ratio of service personnel to customers. An integrated retail store offering premium quality merchandise displaying the...