Standardization in tourism - IE WIKI
Standardization in tourism
From IE WIKI
Group 4 (WS 09/10)
1 Introduction 2 Challenges 3 Approaches 3.1 Classification and Quality signs in tourism 3.1.1 German hotel classification 3.1.2 European hotel classification 3.1.3 European Hospitality Quality Schema 3.1.4 Specialized labels 3.1.5 ISO 3.2 Tourism brands 3.2.1 RIU 3.2.2 Accor 3.3 Interoperability and Ontologies 3.3.1 Harmonise 3.3.2 Core Domain Ontology for Travel and Tourism (cDOTT) 4 Conclusion 5 References
When visiting a touristic destination for a couple of days, one usually has to look for an accommodation. This accommodation is often booked before arriving at the destination, which implies that one does not know the accommodation and its quality. This goes along with the classification of touristic products as an experience good (see Service definition: tourism as experience good): One has to have visited an accommodation to be really sure about its features. Standardization is one solution to improve this situation and one often makes use of it without noticing it: When searching for an accommodation at Opodo.de for example, one searches according to certain criteria such as hotel stars - which are in fact a manifestation of standardization. Standardization in general can be defined as "uniformity or homogeneity" [1, p. 112, German: "Vereinheitlichung oder Gleichartigkeit"]. Standardized goods often address a fictive average need and all customers in the same segment receive the same service. The opposite term of standardization is individualization. Every individualized service contains potential for standardization. Some services seem to be individual, such as stays in premium hotels and exotic holiday trips, but they only become individual throughout personal experiences and feelings. Standardization often goes along with a cost-leadership...