Starbucks Coffee
MGT/575
July 14, 2014
Luis Cova
Starbucks
For this paper I decided to discuss Starbucks and their vision and goals.
Operating in 62 countries, Starbucks is the foremost roaster, marketer and merchant of specialty coffee in the world. Formed in 1985, the company peddles a assortment of coffee and tea goods. The company’s main objective is to be one of the most familiar and valued brands in the world.
Economic
Even though there is a global recession characterized by job losses, foreclosures, bankruptcies, higher taxes, and higher health services which affect the discretionary spending of customers, Starbucks still delivered record performance. They exceeded expectations and continued to drive growth across many areas, and geographies. The company consolidated revenues reached $14.9 billion on 2013. That is a 12% increase over the previous year. This increase resulted in $1.2 billion being returned to their shareholders.
Political
Some countries with political differences with US are affecting the expansion strategy plan. The company is at the mercy of obstructive activities of foreign or US governmental powers that affect trade and overseas investment, particularly during times of intensified tensions between governmental establishments.
Legal
Starbucks guidelines and measures are intended to conform with all pertinent laws, requirements, rules, and regulations imposed by governing bodies. The intricacy of the environment in which they operate and the related compliance costs are both increasing due to changing legal and regulatory requirements. In addition to possible harm to their reputation and brand, failure to observe the laws of the land may result in litigation, fines, and penalties.
Social
Starbucks is very dedicated to being a profoundly accountable company in the communities where they operate. Their emphasis is on ethically obtaining high-quality coffee, decreasing the...