Startup Example

Startup Example

APPENDIX
Service Comparison
Existing Companies
Where
Edge
Brand
Promotion
InstaCart
SF Bay, Chicago
Same day delivery, low delivery cost, personal shoppers, annual membership options
Safeway, Costco, Wholefoods, Dominick’s
14 day free trial on annual memebership plan that deliver orders over $35
AmazonFresh
Seattle, Los Angeles
Non-grocery item offering, subscribe and save option, free shipping for Amazon Primes members
N/A
Prime Member: 90 days free service charge, free same day and early morning deliveries
Safeway
AZ, CA, Dist of CO, Maryland, OR, VA and WA
Club card discount, large selection, temperature control truck
Safeway
BOGO deal
Free shipping when buy 5 products and spend over $150
Google Shopping Express
SF Bay
Free 6 month trial, retailer partnership, same day delivery and evening delivery
Non-food retailer: Office Depot, Toys “R” Us and Walgreens
Environmental conscious service, 2 hour delivery window
Peapod
Connecticut, District of Co, IL, IN, Maryland, MA, NH, NY, PN, RI, VA and WI
Known for reliability, excellent customer services, large selection and coupons.
Local Giant and Stop&Shop stores
Using manufactured coupons to receive discounts
Walmart
SF Bay, China and Mexico
Low prices, same day services, large number of stores, APPs
Walmart
New app for Scan&Go service
ShopFoodex
Nationwide and internationally
Delivery to all states, international shipping options and frozen foods offering
Products from warehouse in Roanoke, VA
Fronzen food offering, 50% discount on order over $100
FreshDirect
Greater Connecticut, NJ and Metro NY and PA
Delivery to business address
Fresh and locally-grown organic products, sustainable seafood and Kosher Foods
Catering service within the delivery area, new customer can purchase DeliveryPass which offers free delivery for 60 days
NetGrocer
Nationwide
Ship via Fedex to all state with large selection
NA
Flat rate shipping $9.99. Regular discount: $20 off $50 and...

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