STR 581 Final Exam Part 3 -

STR 581 Final Exam Part 3 -

STR 581 Final Exam Part 3 -

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Capstone Examination Part 3 final exam
A firm must know where to position its product based on price and




promotional efforts
What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing?

Altered pricing

Price adaptation

Fixed pricing

Regular prices
The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place?

Step 2 – developing the research plan

Step 5 – drafting the report

Step 1 – defining the problem

Step 4 – analyzing the information
A valuable result of task environment analysis with respect to geographic, demographic, psychographic and buyer-behavior factors is called

competitor profile

customer profile

financial position

vendor profile
New-to-the-world products are ________.

existing products that are targeted to new geographical markets

low-cost products designed to obtain an edge in highly competitive markets

new products that create an entirely new market

new product enhancements that supplement established products
These social responsibilities are those that are voluntarily assumed by a business or organization. They include public relations activities, good citizenship, and full corporate social responsibility.

Discretionary responsibility

Employee responsibility

Economic responsibility

Legal responsibility
When diversification involves additions of a business related to the firm in terms of...

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