Strategic Initiative Paper
Pepsi Cola has been very successful with the diversity, fast action and initiative they have taken with their new healthy beverage and snack products lines. The company has initiated an expansion into a continuously growing ‘healthy’ consumer market. Paying attention and acting fast on this ‘healthy’ market has taken it ahead of Coca-Cola in the market for the first time in 112 years. PepsiCo’s' attention to the consumer health trend and its strategic move out of soft drinks to target these trends put it ahead of Coca Cola in market value. PepsiCo has won over Coke on the main soft drinks by satisfying the consumer demand for a healthier product line of juices and water as opposed to soft drinks. Also, through the Quaker and Frito-Lay brands PepsiCo has been spending time changing from the sugary, fizzy soft drinks and foods and into the healthy range snacks.
According to reuter.com the PepsiCo and The Pepsi Bottling Group, Inc. (through their PR Beverages Limited joint venture in Russia) completed the acquisition of Sobol-Aqua JSC in May of 2008. Sobol is a beverage manufacturing company based in Novosibirsk, Russia. In April 2008, PepsiCo announced the acquisition of V Water, a vitamin water brand in the United Kingdom. On January 2, 2007, PepsiCo acquired Naked Juice fruit beverages. December 31, 2007, it finished the acquisition of Bluebird snacks in New Zealand. In November 2007, PepsiAmericas, Inc. and PepsiCo jointly acquired the remaining 20% of Sandora, LLC, which is a juice company in Ukraine. PepsiCo originally purchased an 80% interest in Sandora through a joint venture in August 2007. PepsiAmericas holds a 60% interest in Sandora, and PepsiCo holds 40% interest in Sandora.
PepsiCo in India is replacing all the existing packs of Aquafina (packaged water brand) with new labels. PepsiCo India CEO Sanjeev Chadha stated “India is the first country in the PepsiCo universe where a corporate sustainability initiative is being...