Given the current economic turn of events Hanover College has constructed strategic thinking into the current and future setting. The strategic plan includes phases. Utilizing the market within the principles of the strategic plan and are driven by internal and external factors. The college switched from Coca-cola to Pepsi to which Pepsi will donate fifty-thousand dollars to the college. With the development of the plan comes feedback which is from individuals from the campus. Because of this input it has helped the college to focus and clarify aspirations to have clear ideas at Hanover. Thus from the strategic plan the campus has designed three phases which include as follows: Phase one: During 2009-2011 increase enrollment from nine-hundred students to twelve-hundred students with current staff. Additionally the college intends to seek agency and private funding. Phase two: In 2011-2015, once foundation at the college is financially stable Hanover will seek modest investments from the operating budget, which will include outside funding to enhance the educational experience of students and support faculty and staff. Hanover therefore has potentially big ideas in the strategic plan that can only be funded through private donations, such as outdoor athletic facilities, renovation and expansion of Parker Auditorium, renovation of dining facilities, recruitment for diverse student body, and other ideas should they emerge during the next several years through other avenues. These ideas are developed for Hanover to reach their goals. While the groundwork is initiated now, the launching of strategic plan cannot begin until the economic conditions in the country change.