• Examples of the four factors of production that New Harvest uses that contributes to a successful operation are as follows:
o Natural Resources: New Harvest uses coffee beans grown in Costa Rica then roasts the beans at their facility in Rhode Island. By roasting the beans locally they are always fresh and since the company is connected with the coffee farmers they are able to tell customers exactly how and when the coffee beans were farmed. (Kurtz & Boone, 2012)
o Capital: New Harvest owns a roasting facility in Rhode Island. (Kurtz & Boone, 2012)
o Human Resources: They utilize farmers in Costa Rica and they do business with companies who also enjoy fresh, organic company and their employees are knowledgeable and able to tell customers the story of how the coffee they’re drinking came to be. (Kurtz & Boone, 2012)
o Entrepreneurship: Founder RikKleinfeldt took a risk in making the coffee shop all about coffee again. He also formed collaborative relationships with likeminded companies such as Blue State Coffee Co. to sell their organic coffee beans. Kleinfeldt also made a risky decision by foregoing spending tons of money on advertising and relying mainly on social media to reach more customers. (Kurtz & Boone, 2012)
• Environmental Sustainability:
o Environmental sustainability aligns with the social and ethical responsibilities of New Harvest Coffee Roasters because New Harvest connects with their farmers in Costa Rica, even visiting them, so they know the farmer’s farming practices and the types of working conditions that go into farming the beans. Additionally, since New Harvest is committed to ethical growing and trading locally, they support local environmental charities such as Rainforest Alliance and New England GreenStart. Further, all of their ethical business decisions and charitable support are showcased on their various social network sites. (Kurtz & Boone, 2012)
o As a consumer this is the type of business I like to support. As I’m...