Transparency Market
Research
Sugar Confectionery Market - Asia Pacific and Latin America
Industry Analysis, Trend, Size, Share and Forecast, 2015 - 2023
Published Date
21-07-2016
77 Page Report
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Press Release
Threat of Local Players Driving Innovation among Global Sugar
Confectionery Companies in APAC and Latin America, states TMR
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Sugar Confectionery Market
REPORT DESCRIPTION
The top five players in the Asia Pacific sugar confectionery market, namely Nestle S.A., Perfetti Van Mella
SpA, Mondelez International Inc., Ferrero Group, and The Hershey Co, accounted for a combined share of
just over 51% in 2014. Similarly, the leading five companies in the market in Latin America held a share of
just over 47% in 2014. These players are Nestle, Mondelez, Mars, Ferrero, and Arcor. These figures by
Transparency Market Research indicate that the sugar confectionery market is rather fragmented and a
large number of players, both international and local, have been operational in this market.
“The APAC sugar confectionery market is characterized by the strong presence of numerous local players
in India, Japan, South Korea, and China,” the lead author of the study observes. Looking to compete
against these manufacturers, a number of global companies have ventured into these emerging markets.
In May 2013, the Hershey Company launched the Lancaster brand of confectionery products in China. This
was the first global brand launch for the company outside the U.S.
Considering the recent rise in the demand for premium chocolates and confectioneries, several companies
have been introducing newer products and widening their product range in the premium confectioneries
market. Acquisitions are another growth strategy that companies have been...