To minimize the cost and to maximize the profit are on the first priority for each profit-organization. Providing excellent products and services enables a good company to archive this goal. However, today’s successful firms may need to take further step to become an excellent company in order to make the world a better place (William Clay Ford 2000). The author of this paper, Larry R. Smith, stated that quality is the key that enable a global competitiveness as well as explained the connection between quality and environmental sustainability.
It has been mentioned that sustainability has been found to be a winning solutions for both short- and long-term effects of design on social responsibility, environmental performance and business results (James L. Richardson 2003). In addition, this winning solution can come up only by building sustainability into a design at the beginning. A problem regarding quality and sustainability related to customer satisfaction has also been discussed in this paper. Customers only care about what the need today but not tomorrow.
Besides, a methodology called TRIZ, developed by Genrich Altshuller, is an algorithm for systematic innovation and problem solving (www.aitriz.org). An example of TRIZ study of the auto industry indicated that the current system in a structural crisis linked with quality. This study predicts that the environmental sustainability will be involved in the next evolution of the system. Bedsides, environmental sustainability starts with a vision, senior managers must make a decision up front what value will be provided to a society.
In addition, the implementation progress of quality practices has been pointed out in the paper. Basic systems and standards, ISO 9000 series for example, have been applied for organization as a guiding principle to follow. Ford currently has a requirement to its suppliers to meet the ISO standard.
Corporations found that quality improvement does not only improve quality...