Marketing Principles Period 6
31 May 2013
The Color of Graphic Designing
A person knows they are a designer when they watch the Super Bowl just for the commercials, can name more than two hundred fonts in under five minutes, know that “bleeding” does not hurt, and their hand is permanently stuck in the shape of a mouse. Graphic designers typically spend most of their time sitting by the computer with their hand on the mouse, staring at the screen for hours working on a single design layout. They memorize hundreds of fonts and computer terms like, bleeding, which means the print extends to the edges of the paper, and kerning, which is the process of adjusting letter spacing in a proportional font. Graphic designing is the visual communication by a skillful combination of text and pictures, usually in magazines, logos, brochures, newsletters, posters, signs, and on billboards. Because of graphic designing, companies can more easily sell their products and make more money. Most of the time businesses do not have time to make their own advertisements clean, legible, and attractive, so they hire professional help to do it for them. Competition between companies is growing quickly, and the best way to sell a product is to have the most striking design: “The need for those who can do good web design has never been greater” (Reis 89), showing how valuable graphic design is to society. Although graphic designing is a lot of hard work and includes staring at a computer screen for several hours each day, it technically and creatively turns an idea into a beautiful and inspiring piece of work using colors, images, shapes, and words to convey a message (Vogt).
Graphic designing has been around since the first forms of cave paintings which were developed thousands of years before Christ, but it really flourished when computers were invented in the late twentieth century. Designers typically use computer applications to create their...