SWOT Analysis of AT&T
"Today, our mission is to connect people with their world, everywhere they live and work, and do it better than anyone else. We're fulfilling this vision by creating new solutions for consumers and businesses and by driving innovation in the communications and entertainment industry."
“Do it better”
AT&T provides its employees with four Values that assist them in setting priorities and making decisions.
Deliver the Future First
Build strong customer relationships
Unleash our human capabilities
Operate with integrity and trust
SWOT: Interval Environmental Analysis: Strengths and Weaknesses:
1. AT&T services tend to be complementary and exhibit synergy to each other as their networks, wireless and wire line. These products are crucial to the daily operations of many small and large businesses in this day and age. These products also cater to consumers having a need for wireless phones and internet.
2. AT&T products are not tangible; they sell services such as minutes for cell phones, bandwidth for internet and accessibility to data hot spots around the United States. By providing non tangible products AT&T does not have many holding or inventory cost relative to a manufacturing or physical goods company.
3. AT&T makes smart investments, they have a strong c-level management team in place and the numbers reflect it over the past five (5) years.
1. Older residiental landline services, it is not brining in the same revenue it once was due to its strength in the wireless industry. This caues a drain on AT&T’s Income Statement, although the strength of the wireless industry far outweighs the drain of the landline service.
2. Ratio of the Balance Sheet, which suggest that AT&T is overleveraged. The current ratio is below “1” which indicates they have more current liabilities then current assests.
3. AT&T is faced with a saturated industry. The only...