Swot analysis

Swot analysis

For Release: 11 a.m. EDT
August 20, 2010

For Release:
August 20, 2010, 11:00 a.m.

DMAX, Ltd.
3100 Dryden Road
Moraine, Ohio 45449

DMAX Marks 10-Year Manufacturing Milestone
More than 1.2 million engines produced
Company nears environmental landfill free goal

DAYTON, Ohio – DMAX Ltd., a 60-40 joint venture between General Motors Co. and Isuzu Motors Ltd., today celebrated 10 years of making award-winning diesel engines.

In ceremonies attended by community and government leaders, company officials marked cumulative production of 1.2 million engines since July 2000. DMAX is the exclusive manufacturer of the award-winning Duramax diesel engine that powers Chevrolet Silverado and GMC Sierra heavy-duty pickups and Chevrolet Express and GMC Savana full size vans.

“Over our company’s 10-year history, the Duramax diesel engine has become a success story and the pride of loyal Duramax owners around the world,” said Maho Mitsuya, DMAX chief executive officer. “We’re proud of the role we’ve played in producing the leading reputation for quality, reliability and durability in the heavy-duty truck market.”

A panel of experts recently selected the 2011 Chevrolet Silverado 3/4-ton heavy-duty and the Sierra one-ton heavy-duty, both powered by the new Duramax, as best overall diesel-powered trucks in the 2010 Heavy-Duty Shootout conducted by pickuptrucks.com.

DMAX today also announced a major environmental commitment for the facility – establishing it as a landfill-free operation by Oct. 1. The operation will join 69 GM facilities globally whose manufacturing wastes are recycled, reused or converted to energy. No waste from normal plant operations is sent to a landfill.

“Many manufacturing plants generate waste along with their products, but at the DMAX plant, diesel engines with fewer emissions...

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