The SWOT analysis is a listing of Strengths, Weaknesses, Opportunities, and Threats that helps determine the direction a company needs to take. If Weaknesses and Threats outweigh Strengths and Opportunities potential investors should be wary.
Whole Foods Market is a world leader in natural and organic foods ("Company Info", 2012).
Whole Foods has over 310 stores in North America and the United Kingdom ("Company Info", 2012).
Whole Foods’ net income has risen consistently over the past four years ("Whole Foods Market Inc", 2012).
Whole Foods sells locally grown food, which contributes to the local economy.
Prices tend to be higher than traditional supermarkets.
I have rarely seen advertisement for Whole Foods, which suggests that they have a fairly low advertising budget.
Whole Foods products may not appeal to consumers who have little interest in organic or natural foods.
Whole Foods does not have a large international presence.
The United States in general has taken an increased interest in healthy eating. Whole Foods should be able to capitalize on a higher number of people looking for healthy food.
The majority of Whole Foods stores are in the United States, with a few in Canada and England. Growth opportunities include countries around the world.
Increased advertising could lead to increased customers.
The United States is focused on the “green” initiative (keeping the environment clean). Whole Foods can promote their organic food as a way to stay green.
A limited number of growers supply organic food. Increased demand could outpace the supply.
Drought and bug infestations could lead to fewer crops available to Whole Foods.
Popular super market chains can also provide organic foods.
A poor economy and high unemployment can lead to a lower customer base for a store that tends to have higher prices.
Overall, it seems like the Strengths and Opportunities for Whole Foods are greater than their...