SYNERGY AND NEW BUSINESSES
Creating new businesses by combining the know-how of different organizations and by increased attention paid to organizational regeneration and growth emphasizes an essential perspective over the concept of synergy, which we intend to underline in the present paper.
The inter-connecting of firms on a global level creates the conditions for unexpected use of businesses because the global system is the one allowing for unlimited access to information on one hand and for combining competencies in various geographical areas and interdisciplinary fields on the other hand.
The assembly of connections established either willingly or not, between the various social and economic activities represents a dense and intricate network, the elements of which are associated, resulting in the cumulus and increase of expected effects, as well as in the occurrence of unpredictable effects.
Synergy has the significance of something done or operated together and defines the increased effect that can be obtained by simultaneous action of more elements, reaching for the same goal.
The paper aims to depict the ways in which synergy as a phenomenon can influence new businesses. We can refer to a double perspective in which connections between activities can create advantages for the organization: the situation in which a system’s components are casually connected and the situation in which new connections between elements can be created.
Key words: synergy, organizational change, benchmarking, new business, global economy.
The complexity of the concept of synergy is often disregarded due to associations with expressions such as “the force of the whole is larger than the force of its components’ sum” or “2+2=5”. The red line pursued by the present paper refers to a much more nuanced and more close to reality approach, namely the fact that the effects of a whole are different from those that could...