Target marketing plan

Target marketing plan

Target Corporation; how it has become one of the largest
retailers in the world and the attributes of its success.



Target Corporation; how it has become one of the largest
retailers in the world and the attributes of its success.

Introduction
The Target Corporation has been one of the fastest growing retailers in the United
States. They strive to be the customer’s favored shopping destination as well as an
inviting workplace for all of their team members (Target Corporation, 2004a). To
achieve these goals they continue to increase value to customers and team members more
than any other retail corporation. Target requires their team members to have a Fast, Fun,
and Friendly attitude and have standards that continue to increase (Target Corporation,
2004a). The corporation has been extremely successful over the past 35 years and
continues to grow throughout the United States (Target Corporation, 2004b).

Objectives of Target Corporation
The mission statement of Target Corporation:
“To be the preferred shopping destination for our guests and the
workplace of choice for our team members.” (Target Corporation, 2004a).
One of the major parts of their mission is to have returning guests and to make those
guest’s experience the best one possible. Target welcomes all of their guests into their
stores, referring to them as guests rather than customers, and strives to make them feel as
comfortable as possible. They respect the diverse needs of their guests by listening and

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responding to different comments and suggestions
().
The other major part of their mission is to be the best possible place for their team
members to work. They hire a diverse workforce reflecting the diverse communities that
they serve across the United States (Target Corporation, 2004a). They respect all of their
team members by listening to their concerns and reacting to them in a positive manner.
Diversity is an important aspect in this corporation. They...

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