A large art gallery has hired you to photograph every individual framed painting in the gallery for an upcoming exhibition. They require colour accurate copies of the artwork for use in a catalogue.
Macro lens is optimised to close focusing. To fill the frame with the painting (some of them will be absolutely huge) we will need to be quite far away, which means that the macro lens will not be at it's optimum focus distance. Also we intend on correcting perspective for larger paintings. We will need a ladder to get the right height to use the 100mm macro.
For these two reasons the 90mm T/S lens is the one we should use. We can be at floor level and shoot large paintings, and correct for perspective because we'll be looking upwards.
We should be using a tripod, as a T/S lens is much slower to operate (we need to set focus, and add tilt and shift manually), so we want the film/sensor plane to remain still while we do all of that. Plus we will want to shoot at f/8 or so to maximise the lens performance, which indoors at ISO 100 would put us well into the tripod zone.
That said we should also be putting the 100mm macro on a second body, because there are some extremely small paintings too, where a macro lens would be useful, again we will need to use a tripod.
An advertising agency has hired you to photograph individual “pack shots” of a range of packet soups. The soups come in small rectangular boxes, which have a glossy finish. They want the pack to look heroic and important.
Firstly, the client wants an ‘heroic and important‘ look. What is heroic and important? In my mind this suggests larger than life, compelling and attention grabbing. That is, within a picture it needs to be the dominant element, so I think I’ll need to control the environment in which the packed is placed, and to minimize and blur out any possible background, i.e. I would need to make the soup packet appear big in the image and not have...