thai restaurant

thai restaurant

“The menu is the most important internal marketing and sales tool a restaurant has”(Pavesic, 2005).
Furthermore, as a “Dining menu ought to be informative, attractive and updated all the time for
customers to make order easily.” (Cheong, Chiew and Yap, 2010). Hence, an efficient menu should
prioritised communication and selling as it vitalist purpose.︎(Kotschevar and Escoffier 1994; Hug
and Warfel 1991, cited by Kincaid and Corsun 2003, p.226). However, the analysis indicates that
the existing menu in Thai Balcony had reached neither essential principles nor customers’
expectation while digitalised menu which operated on interactive gadgets could be the remedy. The
conventional menu in Thai Balcony is boring, not perfectly informative and can not be updated
easily since it is paper-based. A digitalised menu can acquires all three elements; being attractive as
it enriched with multimedia components to present in an interactive and interesting way, being
informative as it can loads more data than paper-based menu and being convenient to update as it
based on IT program. Firstly, a digitalised menu is relatively engaging by providing various media
such as colourful photos and video clips. Secondly, the traditional menu in Thai Balcony is partially
informative owing to its ambiguous description, exotic vocabularies and inadequate space yet
digitalised menu can provide apparent explanation alone with sufficient information through varied
links and enormous capacity. For example, in-depth introduction, ingredient details and preparing
time could be seen in additional pages or tabs via clips also pictures and all the cuisines could be
categorised by its ingredient and taste. Vivid demonstration replaced unsure imagination and lead to
sufficient understanding, which aids customer accelerates the process of decision making.
Moreover, it can combined with Yelp as well as similar websites to provide customer reviews and
recommendations. Thirdly,...

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