Marketing Mix Paper
Theresa Angela Maxwell
The 4 P’s of Marketing
Marketing and selling products or services are only part of a larger business picture. Knowing how to get a product to sell is what is needed to be successful at planning and implementing marketing strategies that work. Setting goals and recognizing the audience in which you want to appeal to is a big step toward effective marketing and can set the outline for effective planning. Marketing strategies must focus on the target audience and how the marketing mix will affect them. In today’s market, creativity and knowledge can help set a stage for promoting business. Key parts include products, price, promotion, and place also known as the marketing mix or the 4 p’s. A product should stand out and be well represented. Marketers should produce products that customers want at a price that is appealing. Marketers should also use promotions that will indicate advantages over their competitors while making the product available at a place that is attainable to the customer. Creativity and the ability to spread and adapt has a good seat in marketing.
It is important to know and understand your product inside and out. There is much to consider when marketing a product. A product does not mean that it has to be a tangible source. A product can be a goods or service. When marketing a product, consider what the target audience is looking for. Being able to provide products that are wanted, needed and adaptable is a strong part of the marketing process. There should be other information that easily explains what the product does like name, features, functions, benefits and adaptability making information accessible to the customer. By providing these details guesswork is kept at a minimum for the customer. Marketers need to be able to meet the needs and desires of the targeted audience.
The demand of the product is another key factor. Is the product one that is in high demand? Are there...