The Apple Incorporation Strategic Portfolio
Stacey Michael
Washington Adventist University
Strategic Management
MGNT - 689
Dr. Edwards
November 14, 2015
Table of Contents
Introduction....................................................................................................................…....3
Executive Summary.…………………………………………………………………....…...3
The Industry of Apple……….…………………………………………….……...…3
Economic History……………………………………………………………….…..4
Corporate Governance………………………………………………………..…..…4
Managing Innovative Strategic Portfolios………………………….………………...…..…5
Product Portfolio Process………………………………………………….…...…...6
Understanding the Market……………………………………………………..…....9
Conclusion…………………………………………………………………………....……..9
References…………...…………………………………………………………….....….…10
The Apple Incorporation Strategic Portfolio
Introduction
Despite an uncertain business environment, organizations today remain under pressure to innovate and grow by successfully executing their business strategies. At the same time, they are expected to maintain existing operational efficiencies and costs; which proves to be a daunting challenge in the wake of an economic downturn that forced businesses to eliminate project managers and other resources. The Apple incorporation has managed to be successful with innovation and growth through a properly managed strategic portfolio. Apple is a prominent hardware and software company best known for its series of personal computers, the iPod and its innovative marketing strategies for its products. Apple introduced the first graphical user interface personal computer in 1984, commonly known as the MAC or Macintosh. The MAC featured an improved floppy drive design and low cost hard drive that made the retrieval of data faster and more reliable (Elliot, 2014).
Executive Summary
The Industry of Apple
Apple Incorporated is an American icon founded by the late Steve Jobs, Steve Wozniak and Ronald...