1, The founder of Southwest Airlines company, Herb Kelleher, was a leader of the fifth-largest airline in the United States and the only airline to turn a profit for 24 consecutive years. Keller received the B.A. degree from Wesleyan and an L.L.B. from New York University. In 1955, he married Joan Negley and they have four children. The Kellehers relocated from New Jersey to Texas intending to start a law firm or seeking a new challenge. One day, an air charter service owner offered Kelleher the opportunity to apply his practice of low to form a low-cost commuter airline; later the airline was incorporated Southwest Airline Company in 1967. At first, Kelleher was as the company’s cofounder and the legal counsel from 1966 to 1982, then as president, CEO, and chairman from 1982 to 2001. Southwest’s success is attributed to Kelleher's creative leadership style, which is based on corporate paternalism such as employees come first, customers second. If employees have a faithful relationship with each other and are satisfied in the circumstances, then passengers will be content with the crews’ high quality services. In May 2008, Herb Kelleher stepped down as Chairman of South West, but stayed on as adviser and an employee.
2, In terms of airline business, Kelleher also has made dynamic changes, like offering low-cost point to point service while other airlines remained in the hub-and-spoke systems. Southwest became the most admired companies in the world. In this new system, passengers benefitted. Airplane travel became more accessible and easier. The flyer would travel to destinations directly, and passengers saved both time and money. In the same way, Southwest profited by decreasing the airport charge to planes for stay at big city’s airports; moreover, when planes ground, Southwest crews can usually turn around an aircraft at the gate in 15 or 20 minutes, unlike nearly an hour on average at other carriers, Southwest had drastically reduced costs this way....