1. modified george formeman grill, connects to a usb…..gets its power from a computer doesn’t have to be plugged into the wall. Relatively small…single serving grill..bun warmer on top…assortment of colors.
2. point of differention….portable, can be plugged into usb port., uniqueness
3. brand image…..sleek, contemporary, technologically advanced, futuristic, innovative.
4. price-Value Priced, cost advantage for internet purchases, and ranges between $20- $30
5. The Flash Grill is appealing to the younger crowd. From the ages of 18-25 years old, and people that usually tend to be college students with busy lifestyles. Locally, people around college campuses such as Kennesaw State, Georgia State and Georgia Tech. KSU alone has about 18,556 students enrolled.
6. need-students who do a lot of late night studying and want a quick snack. The convience factor associated with the product is very appealing to younger individuals because using the grill and the food preparation is not extensive and labor intensive.
Decision making process-chapter 4 powerpoint.
competitors- The Best!!! / Sharon, KY [pic][pic][pic][pic][pic]6/24/2008
We had a Hamilton Beach grill and didn''t care for the slant of the grill or the drip trays, so we gave it away. This is the second Flash grill of this model purchased. The first one we bought at a well-known retailer and is still working great, but this price was so good we decided to order a spare. We use it all the time, and we wouldn''t be without it. By the way, this is the first testimonial of any kind I''ve ever given, and I''ve been a customer of HSN and another shopping channel for over 20 years!
Technological plus-BEST CONTACT GRILL ON THE MARKET, BY FAR / Tommy, CA [pic][pic][pic][pic][pic]1/7/2008
This grill is heads and shoulders above all other grills because...