The Impact of the Internet and Social Media on Advertising
Advertising refers to a type of communication through which audience or consumers are persuaded to take some action. Advertising has had traditional forms starting with print media comprising newspapers, magazines, fliers and leaflets apart from outdoor advertising which covers hoardings and billboards and broadcast advertising which includes television, radio and the Internet. Of all of the above mentioned, the Internet is the shining star. Traditional forms of advertising still have many loyal followers but online advertising has been growing since early 2000’s.
Advertising is leaning heavily on Internet. By advertising products and services through the internet, makes it more effective and efficient for it saves on a lot of time. Also advertisements are immediately published which is not restricted by time or any geographical boundaries which are reaching global consumers at large. It has brought businesses to the finger tips by which a product can be viewed, liked, order placed and even paid for it online. Internet advertising gives the advertiser the scope to measure the effectiveness of the advertisement. Also the advertiser can have a sound knowledge of how many times the advertisement given by him or her is clicked and how many visitors are coming to the site and even making a purchase through the Internet. The internet also allows the customization of the advertisements both encompassing content and posted websites. Internet advertising has various ways of placing an advertisement. It comprises contextual ads on search engine results page, blogs, email marketing, advertising networks, online classified advertising and Social Network advertising.
Internet has made advertising more targeted. The most effective online advertising can be attained through highly targeted advertising solutions. The challenge is to identify the right places where you can find your potential customers. Once you...