iPhone
The iPhone is an Internet-connected, multimedia and considered a smart phone, that’s designed and marketed by Apple Inc. This product offers a multi-touch screen with a virtual keyboard.
The iPhone offers a camera phone, text messaging, audio conferencing, call holding, call merging, caller ID, visual voicemail, a portable media player, the Internet, and much more.
The Internet is compatible with email, web browsing, and Wi-Fi connectivity. “The first-generation phone hardware was quad-band GSM with EDGE; the second generation added UMTS with HSDPA” (Apple Inc., 2009).
Apple announced the iPhone on January 9, 2007 after months of rumors and speculation. The original iPhone was introduced in the United States on June 29, 2007 before being marketed worldwide. Time magazine named it the Invention of the Year in 2007. A new version was released July 11, 2008, the iPhone 3G which supports faster 3G data speeds and assisted GPS. On March 17, 2009, Apple announced version 3.0 of the iPhone OS operating system for the iPhone released on June 17, 2009. The iPhone 3G S was announced on June 8, 2009. It was released in the U.S., Canada and some European countries on June 19, will be released in Australia and Japan on June 26, and will see international release in July and August. (Apple Inc., 2009) According to rumor an iPhone 4G hits stores & released in the markets in 2010.
iPhone marketing plan
The Present in January 2007, Steve Jobs, the CEO and Co-Founder of Apple, announces that Apple Computer Incorporated would now be known as Apple Inc. He also reveals the long anticipated iPhone, a combination of an Internet-enabled smart phone and the iPod. In June 2008, he announces that the iPhone 3G would be released in July 2008; this newer version added support for 3G networking and assisted GPS navigation, among other things.
The Future ; Apple plans on focusing on satisfying personal consumer demands rather than merely fulfilling a...